The social media revolution (with funky beats)

I had a very inspiring chat with an old friend last night on Skype who’s working on an amazing cutting-edge social media marketing project that could really change the way companies/brands/the media interacts with their audiences.

It’s definitely reinvigorated my appreciation of how important this space is and how quickly it’s become an intimate (and huge) part of our day. I guess it’s not that surprising considering that us humans are such social creatures. And we all love a recommendation – which is why Facebook reckons it can take on Google in the lucrative search market.

So what better to underline the point than a dramatic video (complete with Fatboy Slim soundtrack) to smack everyone about the head as to why Social media is the “biggest shift since the industrial revolution”…

Thanks Piero – always an inspiring chat my old friend.

What the F**k is social media?

Haven’t had time to post this week what with late nights on Insight and frankly, a couple of well needed lazy days lapping up the incredible sunshine across Sydney.

But I came across the great, simple powerpoint presentation which sums up why everyone is all abuzz about social media. Yeah I agree it sounds a lot like marketing speak – but hopefully this will break it down for all the nay-sayers out there (if there are any left??)

Enjoy… more to come in the next day or two..